“Emotional EQ is going to dominate business over the next decade.” – Gary Vaynerchuk
There was a guy building a new house. Every day he kept delivering new tools to the job site. For weeks he added more tools and more supplies. Finally someone asked him what he was doing. He replied, “Building a new house, of course, but wait until you see all of the tools I have.”
Techniques are tools. The modern day entrepreneur is thoroughly equipped with them; in fact too equipped. We’re always scouting for the next technique to successfully pitch our products, overcome objections, close sales, or track results. Increase market share, build brand awareness, expand reach; whatever you want to do in business there is a tool for it, except connecting with people.
Connecting with people is not mechanical, it’s emotional and requires heart more than head. And although innovation does lead ‘head first,’ without heart, your head can leave your heart, and your hand, empty.
Sooner or later, all technique will glitch, and when it does credibility is at risk if genuineness is not at the core.
You can’t technique your way into someone’s heart. And even if your technique is so smooth you make it past the gatekeeper, without genuine concern and interest for the well being of the person involved, technique and methodology will soon be exposed, and credibility will come crashing down.
The eleventh annual Accenture Global Consumer Pulse Survey reported, “Even in the “digital age,” human interaction remains a vital component of customer satisfaction. Eighty-three percent of U.S. consumers prefer dealing with human beings over digital channels.”
The only tool to truly connect you to people is you! Technique, strategy, and methodology are only “the body.” Without breath, life, pneuma, psyche, that ONLY YOU can provide, technique remains lifeless, cold, and inhuman.
Go to the seminars. Soak up all the latest strategies and techniques to grow your business, but at the end of the day make what you do a product of your own conclusion.
Don’t try and learn how to use the latest technique; become the latest technique. Improve your skills by becoming more skillful and then your techniques will be authentic and genuine not manipulative in nature. Grace is always given to genuine effort that goes a bit astray.
Einstein said, “A hundred times every day I remind myself that my inner and outer life are based on the labors of other men, living and dead, and that I must exert myself in order to give in the same measure as I have received and am still receiving.”
Caring is key. People don’t care how much you know until they know how much you care. Caring has not, nor will it ever, go away. Humanity will recycle itself, returning to its original created desire and need for connection – Human connection. And when it does, those who have developed a genuine sensitivity to needs of others will have a competitive edge.
How much of your remaining life and resources should you continue to expend gathering techniques and tools?
People have enough tools. They have tools to defend themselves against your tools. What people really need are people who care. People need relationships; trustworthy, integral connections with other people who provide the goods or services that they need.
If Mr. Vaynerchuk is correct in his prediction about Emotional EQ dominating business, how far behind are we? Does it make sense to keep “gathering tools and supplies” or should we be investing just as much, if not more, in our heart as we do our head?
Take a step back from what you do and ask yourself why you do it. Maybe you’ve been successful at building your business, but what about the people who make your business possible? What legacy are you leaving?
A brick and mortar legacy will be torn down. A financial legacy, spent. But the legacy you leave in the heart of another human being will last for generations to come.
I would love to hear your thoughts. Leave your comments below and I will join in the discussion.