So many people today tweet, share, post, comment, and like, all to get you to do what? To BUY! “Well, of course! Isn’t that why we all do what we do?”
In the emerging trend of social media selling, it’s hard to even like someone’s page, connect with them on Twitter, exchange an email, or comment on their blog without getting a barrage of unsolicited solicitation. My “like” was not payment or currency given in exchange for your sales pitch; I simply liked your blog.
Will you still like me when I don’t buy?
Not everyone is in the business for the business. Some simply do what they do because they love to do it. Stephen King is quoted saying, “Yes, I’ve made a great deal of dough from my fiction, but I never set a single word down on paper with the thought of being paid for it … I have written because it fulfilled me … I did it for the buzz. I did it for the pure joy of the thing. And if you can do it for joy, you can do it forever.”
Are you struggling to grow your business? Stop the insanity of sell, sell, sell, buy, buy, buy. Go back to the basics of why you started your business in the first place. Revisit your passion for people and your commitment to doing business in a way that would set you apart from your competitors. Genuinely care for the people you meet regardless if they buy from you or not right now.
If you are struggling to grow your business, try redirecting the effort you are exerting to get everyone to buy, to simply meeting people and helping meet their needs. Do business because it fulfills you. Write for the love of writing. Sing because it’s what you were born to do. Do business for pure joy of it. Make people your passion again and your profit will soar!